The Beauty Industry's Impact on Our Oceans: Hines+Young's Commitment to Clean Water and Sustainable Self-Care

In a world that’s seeing affordable luxury skincare and clean beauty products on the rise, the beauty industry's allure extends far beyond the captivating fragrances and exquisite formulations. There's a growing awareness of the environmental toll that the beauty industry can exact, particularly on marine life.

Behind the enticing products, packaging and marketing lies an inconvenient truth - the industry's substantial contribution to plastic pollution, particularly single-use plastics, and its dire consequences for marine life and our planet.

Today, we delve into this critical issue, explore the noble work of the Waterkeeper Alliance, and how Hines+Young is forging a path towards a cleaner, healthier world.

Hines+Young, a prominent clean beauty brand specializing in natural lifestyle products and self-care essentials, was founded with the mission to create products that not only elevate your skincare routine but also uplift the health of our planet's waters.

The Beauty Industry's Plastic Predicament

The beauty industry has traditionally embraced luxurious packaging, frequently laden with single-use plastics. This association of beauty with plastic has cast a shadow on our oceans, where an astounding volume of plastic waste accumulates, wreaking havoc on marine life. One of the most insidious culprits in this plastic proliferation is microplastics. These minuscule particles, measuring less than 5 millimeters, find their way into waterways through various means, including microplastic beads found in personal care products like creams and lotions.

Microplastics are too small to be effectively filtered out by conventional wastewater treatment plants. As a result, they freely enter our water bodies and pose a grave threat to marine creatures and ecosystems. These particles are ingested by a wide range of aquatic organisms, setting off a chain reaction that leads to bioaccumulation, ultimately affecting the health of these creatures. More alarmingly, this risk extends to us as consumers when we partake in seafood, as these microplastics can make their way up the food chain

Rising Voices and Initiatives for Change

Amidst the environmental crisis, the  Waterkeeper Alliance is at the forefront of reclaiming the earth’s clean waters. This global movement is dedicated to ensuring clean, healthy, and abundant water for all people and the planet. It acts as an interconnected network, working with local Waterkeeper groups and amplifying their efforts into a coordinated global movement.

The beauty industry's impact on the oceans has become a growing concern for environmental advocates. The excessive use of single-use plastics for packaging and transportation results in a staggering amount of cosmetic packaging waste each year. Unfortunately, much of this plastic packaging is not recyclable so they either end up in landfills or waterways. This contributes to the accumulation of microplastics and other waste products in our oceans, posing a grave threat to marine life.

Fortunately, voices and initiatives for change are on the rise, led by organizations like Waterkeeper Alliance and clean beauty companies like Hines+Young. Waterkeeper Alliance, a non-profit environmental organization, is dedicated to protecting rivers, lakes, and coastal waterways. Their mission is to provide clean water for all living beings, through conservation efforts, education, and taking action against polluters. On the other hand, Hines+Young, a clean beauty company, is committed to using sustainable, eco-friendly materials and practices in its business operations, which are evident in our product packaging.

The shift towards sustainable and ethical practices in the beauty industry is also driven by increased consumer demand for environmentally friendly products. Certification and support for independent brands that prioritize sustainability also play a significant role in promoting sustainable practices.

It is essential for the beauty industry to take action towards a more eco-conscious approach. The power of small individual choices in protecting the oceans should not be underestimated.

Hines+Young's Commitment to Clean Water

Hines+Young was founded with the mission and work of Waterkeeper Alliance in mind. We take inspiration from their unwavering dedication to preserving clean water access.

At Hines+Young, the commitment to clean water goes beyond mere words; it's a pledge ingrained in our product line. Each item in our collection is meticulously crafted with ocean-safe, natural ingredients. This choice reflects our fundamental belief that clean water access is not a luxury but a fundamental right for all living beings.

But Hines+Young's dedication doesn't stop at product formulation. We understand that sustainable packaging is a pivotal part of the equation. As a result, we have made our packaging eco-friendly and sustainable by using recyclable glass and aluminum, aligning with the Waterkeeper Alliance’s mission to protect our planet's waters.

As a tangible expression of our dedication to the cause, a portion of Hines+Young's annual proceeds goes to the Waterkeeper Alliance. This isn't just a charitable act; it's a conscious decision to actively participate in and support the Waterkeeper Alliance's mission. It's a partnership founded on shared values and a vision for a world where clean oceans and safe water are not just aspirations but tangible realities.

The collaboration between Hines+Young and the Waterkeeper Alliance isn't just a business partnership. It's a fusion of purpose and passion, where affordable luxury skincare meets environmental advocacy, and where the power of change is translated into actions that ripple through our oceans and beyond.

Created With A Cause

Our line of natural self-care products and lifestyle offerings serves as a tangible testament to our unwavering passion for both clean beauty and a healthier planet. By choosing Hines+Young's clean beauty products and embracing their natural lifestyle items, you're doing more than elevating your self-care routine; you're supporting the mission to clean up the beauty industry and thus protect our water sources.

In a world where the right to clean water is fundamental, organizations like Waterkeeper Alliance and businesses like Hines+Young are joining forces to ensure a brighter, cleaner future for all. This partnership symbolizes a collective dedication to environmental preservation, one that transcends mere business collaboration.

Join this cause, be part of a movement that advocates for clean water access and marine life protection, and experience the transformative power of clean beauty. Your self-care routine can become a force for change, a testament to the beauty of sustainability, and a source of hope for cleaner oceans.